People
Human distribution network
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Human distribution network
U1U2U3U4U5People activates employee networks as a coordinated distribution channel. High-trust content becomes targeted reach infrastructure.
People activates employee networks as a coordinated distribution channel. High-trust content becomes targeted reach infrastructure.
People activates employee networks as a coordinated distribution channel. High-trust content becomes targeted reach infrastructure.
8× higher engagement
than brand channels
Employee content consistently earns more real interaction because it reads like a real person, not a campaign.
6× higher median CTR
than standard ads
When the creative is a human post, people actually click, which makes paid distribution far more efficient.
5× larger reach potential
than company pages
Employees have networks brands can't access, so distribition expands beyond your follower base instantly.
8× higher engagement
than brand channels
Employee content consistently earns more real interaction because it reads like a real person, not a campaign.
6× higher median CTR
than standard ads
When the creative is a human post, people actually click, which makes paid distribution far more efficient.
5× larger reach potential
than company pages
Employees have networks brands can't access, so distribition expands beyond your follower base instantly.
Works best for
Works best for
B2B SaaS
Recruitment
Agencies
Consulting
Employees Connect
Employees connect their LinkedIn profiles to the People network. The company gains a live map of its human distribution layer. Every connected profile becomes a distribution node.
Activation Queue
Companies select which content should be distributed. Employees receive notifications when it's their turn to post. Participation becomes coordinated instead of random.
Analytics Layer
Real time distribution analytics across people, posts and audiences.
𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘪𝘯𝘵𝘦𝘳𝘧𝘢𝘤𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘪𝘯 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.
Real time distribution analytics across people, posts and audiences.
𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘪𝘯𝘵𝘦𝘳𝘧𝘢𝘤𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘪𝘯 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.
Participation & Rewards
Employee advocacy only works when participation is consistent.
People introduces gamified participation.
Employees earn recognition for:
• publishing content
• engagement generated
• campaign participation
• distribution milestones
Human media becomes an active system.
Kabul S. 🔥 Top reach
Company post → 12k targeted viewers
Emily K. ⭐ Featured contributor
Shared a product update → 8k reach
Michael R.
Hiring post → 14 candidate applications
Employees see how their posts perform across the company network.
Participation & Rewards
Employee advocacy only works when participation is consistent.
People introduces gamified participation.
Employees earn recognition for:
• publishing content
• engagement generated
• campaign participation
• distribution milestones
Human media becomes an active system.
Kabul S. 🔥 Top reach
Company post → 12k targeted viewers
Emily K. ⭐ Featured contributor
Shared a product update → 8k reach
Michael R.
Hiring post → 14 candidate applications
Employees see how their posts perform across the company network.
Participation & Rewards
Employee advocacy only works when participation is consistent.
People introduces gamified participation.
Employees earn recognition for:
• publishing content
• engagement generated
• campaign participation
• distribution milestones
Human media becomes an active system.
Kabul S. 🔥 Top reach
Company post → 12k targeted viewers
Emily K. ⭐ Featured contributor
Shared a product update → 8k reach
Michael R.
Hiring post → 14 candidate applications
Employees see how their posts perform across the company network.
Emergent effect
Visibility changes behaviour
When employees see their posts reaching real audiences at scale, they post more consistently and take greater ownership of the company narrative.
Emergent effect
Visibility changes behaviour
When employees see their posts reaching real audiences at scale, they post more consistently and take greater ownership of the company narrative.
Emergent effect
Visibility changes behaviour
When employees see their posts reaching real audiences at scale, they post more consistently and take greater ownership of the company narrative.
Early Access
People Pilot - 7 days
Activate employee-driven distribution through the People network.
Pilot includes:
Post angles + prompts for employees
Targeting + setup + execution
7-day delivery window
Performance snapshot
£500 pilot fee. Ad spend billed separately via LinkedIn.
Built by an operator
Daniel Bizzell - ex-FTSE100 performance operator in regulated markets, £20m+ delivered through paid distribution and execution.
Your brand, spend and reputation stay protected. Everything is approved before launch.
Founder @ Signal Infra™
Early Access
People Pilot - 7 days
Activate employee-driven distribution through the People network.
Pilot includes:
Post angles + prompts for employees
Targeting + setup + execution
7-day delivery window
Performance snapshot
£500 pilot fee. Ad spend billed separately via LinkedIn.
Built by an operator
Daniel Bizzell - ex-FTSE100 performance operator in regulated markets, £20m+ delivered through paid distribution and execution.
Your brand, spend and reputation stay protected. Everything is approved before launch.
Founder @ Signal Infra™
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